Online customers aren’t exactly the waiting type. Over 51% of US consumers say they would abandon a purchase because a website is slow. Furthermore, a mere two-second delay in loading time during transactions results in abandonment rates of up to 87%.
How fast does a website need to be?
According to Kissmetrics, nearly half of Internet users expect a website to load in two seconds. Moreover, each one-second delay after that causes a 16% drop in customer satisfaction. That’s an extremely fine line between a successful transaction and losing a customer.
Running a successful requires a combination of good site performance and effective CRO. The faster businesses understand this, the easier managing a website becomes.
Here are 4 Simple Tweaks To Improve Your Website’s Effectiveness.
- Pay Attention To Your CRO
Many businesses build websites with no clear purpose in mind. The results are often messy and, sometimes, disastrous.The first step to building a successful website is understanding what you want out of it–which is precisely what CRO is for.
CRO or conversion rate optimization is the art and science of getting people to do a specific action once they arrive on a website. For instance, if your goal is to get people to purchase a product, all inbound traffic should be directed towards selling that product. Likewise, if your goal is to gain more blog subscribers, all inbound traffic should be directed towards gaining more subscriptions.
Often, this process requires understanding and studying user behaviors and patterns to come up with the best way of driving results. It could be as simple as choosing what color button to use or how many steps your customers should take. Whatever it may be, the goal should be to design your website to deliver a specific result.
- Invest In AMPs
An AMP or Accelerated Mobile Page is an approach to web development that compresses data for better website performance. Websites with AMPs are designed in such a way that images, text, videos, plugins, applications, etc. are made more compact so they load faster and more efficiently without compromising quality. It’s also interesting to note that search engines like Google are ranking pages with AMPs higher on SERPs.
Web hosting companies such as WebsiteSpot offer services that can improve web performance including website design, cheap domain registration, and social media analytics.
- Get Rid Of Unnecessary Plugins
The key to running a successful website is sticking to what you need. Many fall into the trap of putting too many plugins and applications to the point that it diminishes website performance and speed.
How do you find out which plugins are best for your site? Do a plugin runthrough and test your site using different plugin combinations. This allows you to spot which plugins are slowing you down and which work well with your site.
Looking for a way to improve your website? WebsiteSpot is the perfect place to get cheap domain names and premium web development service.