Building a successful business and brand online requires more than simply stocking inventory that has a high demand and is of great quality. Knowing how to launch appealing and effective digital marketing campaigns is a must for anyone looking to make a splash with their brand in the online eCommerce marketplace. Implementing PPC marketing campaigns can drastically increase the number of leads you are capable of generating along with the number of sales you are able to drive to your website. With the right PPC marketing strategy tips and tricks, maximize your online reach and opportunity to boost your ROI with each campaign you launch. This useful tutorial will help guide you on the right path before you craft your company’s next online marketing campaign.

Choose the Type of PPC Marketing That is Right for Your Business

PPC marketing, also known as Pay-Per-Click marketing, is one of the oldest and most popular methods of advertising to individuals with the use of the internet. While PPC marketing is extremely popular, it is important to distinguish between the types of PPC marketing that are most effective. The two types of PPC marketing that are most prevalent in digital marketing include Search PPC marketing and Social Media PPC marketing. Some of the features of these types of campaigns include:

Search PPC Marketing Campaigns

Search PPC marketing campaigns focus on top search engines such as Google, DuckDuckGo, Yahoo!, and Bing. Launching a search PPC campaign is ideal once you have an already established following and a thorough understanding of trending keywords, phrases, and types of content that perform best when found in top search engine results.

Social Media PPC Marketing Campaigns

Using social media is another way to implement a PPC marketing campaign. With the use of Facebook, Instagram, Twitter, and even Pinterest hone in on specific keyword groups and phrases to appeal to your intended audience.

Conduct Thorough Keyword Research

Any time you are considering an online campaign for your business, it is important to conduct thorough keyword and phrase research that is most relevant to your brand, the type of products or services you provide, and the audience you want to reach. Knowing which phrases and keywords are currently trending and popular within your niche is essential to craft content, products, and updates that are most likely to garner the attention and clicks of those who are following your business and brand online.

Use free tools such as Google Trends to track and monitor keywords and phrases that are most relevant to your business and brand. Keep track of various phrases or keywords that are published online or in the news with the use of tools such as Google Alerts. Set up multiple Google Alerts to stay in the loop anytime a keyword or phrase that is relevant to your business appears in an online or offline publication.

Get to Know Your Audience

Consider the audience you intend to target along with their demographics. What is the age range, gender, and location of your ideal online follower and prospective customer? What type of interests or hobbies do those you want to reach have in their everyday life? How do you intend for your followers and customers to find out more information regarding your brand and the type of products or services you offer? Getting to know the target audience you want to reach is extremely important to launch highly effective marketing campaigns that genuinely resonate with relevant individuals.

The Importance of A/B Testing

Running split tests, or A/B tests is one way to prevent the overspending of any marketing and advertising budget you have set in place. Split, or A/B testing, provides you with the opportunity to launch multiple digital campaigns simultaneously without spending all of your marketing funds on one advertisement. Using A/B testing is extremely useful for business owners and brand ambassadors who are unsure of which type of digital marketing works best when resonating with an intended audience or targeting specific demographics.

Create Effective and Memorable Landing Pages

Any time you launch a new PPC campaign, it is imperative to craft effective, appealing, and memorable landing pages. Landing pages are the pages your users first visit upon clicking a link or being redirected to your website from a specific campaign you have launched. Ensure your landing pages are responsive, mobile-friendly, and on-brand before launching them live for prospective customers to see.

Use Gathered Data and Analytics to Your Advantage

Always use collected data you receive from each individual PPC marketing campaign you launch and run. Using analytical data to your advantage is not only a way to create better-optimized campaigns, but it is also useful to learn more about the wants and needs of individuals and prospective customers you want to reach. Get to know more about which methods of marketing work best to convey your brand’s message by putting collected data and analytics to work for you. Track each PPC marketing campaign you run individually to gain valuable insight into the overall effectiveness of specific keywords, CTAs (calls-to-action) and types of imagery.

Launch Remarketing and Retargeting Campaigns

Once you have an established group of followers and loyal customers, begin launching remarketing and retargeting campaigns via email, social media, and top search engines. Remarketing and retargeting campaigns provide you with the opportunity to hone in on even more specific details that are relevant to the audience you want to reach. Communicate with users who have items in their virtual shopping cart, or send highly personalized email messages to those who have purchased from you in the past (incentivizing them to revisit your website). Remarketing and retargeting campaigns are essential to developing lasting and loyal relationships with your followers.

Knowing how to put PPC marketing campaigns to work for you is essential as a business or brand owner, especially if you are just breaking into the online eCommerce realm for the first time. When you know how to work with PPC campaigns while crafting your own unique advertisements, increase your chances of driving more traffic to your website, gaining more followers on social media, and ultimately, generating more sales and revenue for your business.