There is no denying the fact that online marketing depends hugely on e-mail newsletters. Thus, if you are an online marketer or a business owner, getting your e-mail newsletters right must be on top of your list. To get this done, your first and foremost requirement is a great e-mail marketing software. Though there are a number of such software available in the market, the two most trusted names remain GetResponse and VerticalResponse.
The debate on GetResponse Vs VerticalResponse has been discussed by many bloggers and in many ways already. While GetResponse holds the largest market share in this segment; VerticalResponse, its young rival has been quite successful in capturing the fancy of a significant number of marketers already.
So, if you are confused in between the two mentioned software, you’ve come to the right place. In this post we are going to make an extensive comparison on GetResponse Vs VerticalResponse, so that you can take an informed decision.
Designing Templates
GetResponse· The e-mail editor is quite easy to use. You can simply use the drag and drop method to incorporate texts, pictures and other contents in your email. Perfect for any novice marketer. · The software provides over 500 ready to use templates on which you can create your newsletters. Also to add a touch of vibrancy use any of the 1000 free images the software offers. · If you want to give a little more creative edge to your newsletters, GetResponse lets you create your own e-mail layout too. · The software creates responsive e-mail newsletters that can adjust itself according to the viewing platform. Perfect for everyone from novice to pro marketer. |
VerticalResponse
· The e-mail editor is easy to use with drag and drop facility to add unique contents. · The software provides around 700 awesome e-mail templates for your use. You can also use the vast range of images in the archive for free. · The software creates responsive e-mail designs that can adjust itself on almost all viewing platform. · The software creates completely mobile friendly content
Perfect for novice marketers. |
Result Analysis
GetResponse· Provides most extensive ROI analysis through A/B testing methods. With this method you can practically check any aspect of your newsletter, starting from the subject line to the delivery time. · Provides you with e-mail intelligence service that gives you a correct analysis on the status of all your emails. · In their recent effort to integrate social media, the software now monitors all major social media for you and gives you a consolidated report on the likes, shares and comments generated by your content on social media space. In-depth ROI calculation for medium to large businesses. Though a novice marketer may find all these analysis a little over whelming, a pro marketer will find them extremely useful in creating a more successful campaign.
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VerticalResponse
The software provides a easy to understand report on your campaign result. Here you can see the number of sent mails, number of open mails and also the number of clicks generated by the campaign in a chart format.
· The software offers you great strategic predictions to reach your target audience.
Easy to read reports make is very easy to understand and work on for novice marketers and small businesses. |
Social media integration
GetResponse
· Until recently the software didn’t used to provide any social media integration. But recently the software has incorporated this one as its major feature. So, now you can create social media sharable contents with GetResponse.
Though new, the social media integration feature gives a greater reach to your campaign. |
VerticalResponse· Social media integration has always been a strong point of VerticalResponse. · The software creates content that are extremely compatible with all major social media. · You can also synchronise your e-mail campaign with your social media and app based campaigns. You can create a 360 degree campaign synchronising your e-mail newsletters, social media camping and app based campaigns. |
Auto-responsive e-mails
GetResponse· The software provides you with auto-responsive e-mails that send follow up mails to your contacts for unopened original mail. · The automated e-mail system also sends welcome mail, birthday mail, anniversary mail etc. Great for saving time. Perfect for businesses with large contact list. |
VerticalResponse· VerticalResponse provides one of the most extensive and institutive auto-responder system.
Saves time and perfect for all kind of businesses. |
Pricing
GetResponse
· Offers free trail for one month. · Affordable pricing starts from only $15 per month. · There are four pricing plans; Email, Pro, Max and Enterprise
Flexible and affordable packages. Perfect for every kind of business. |
VerticalResponse· Offers free trail for one month. · Have three pricing plans for various types of businesses, namely Pay Monthly, Pay as you Go and High Volume Senders. · Offers special rate for Non-Profit organisations.
Extremely flexible pricing plans that suits every kind of businesses. However the price is a little on the higher side compared to GetResponse. |
Customer support
GetResponse
· The software offers a brilliant 24*7 online support for its customers · Provides extensive tutorials and how to videos to help out their clients · The learning centre provides in-depth training for on e-mail and online marketing.
Great customer support and guidance materials. |
VerticalResponse
· Offers 24*7 customer support · Provides an extensive FAQ that cover almost every topic.
No doubt great customer support, but no learning support available. |
Our verdict
There is no doubt that both the software are extremely efficient and provides value for your money. But when it comes to large and medium businesses VerticalResponse seem to lose a point or two. The software does not provide much in-depth result analysis for your campaign, which can be a problem for high budget campaigns. The software also does not provide any learning support. However if you a small business, then you can try out VerticalResponse as it has some pretty flexible pricing packages and provide all the basic services efficiently.
On the other hand, GetResponse provides all the support you require to create a large scale successful e-mail marketing campaign. Be it consolidated result analysis or awesome customer support, this software helps you in many ways.
So, to create a truly professional successful large scale e-mail marketing campaign GetResponse should be your go to tool.
