Reasons for Creating a Website
If you have a business and do not have a company website, you should seriously consider establishing your online presence as it gives you a number of benefits.
First of all, thanks to a good website and a carefully thought out e-marketing strategy you can promote your business and expand your client pool. With so many people spending hours on the Internet every day you are sure to reach a wider audience by advertising online rather than in a newspaper or by giving leaflets on the street. Besides, the Internet gives you a privilege of finding clients across your country or even the globe and not only among the locals. Secondly, because your website is available around the clock, people might buy your products or place orders throughout the day as opposed to land-based shops that operate for 8-10 hours daily. More and more people go for convenience and prefer getting things online without spending time on driving, going to different shops to be able to benchmark, spending time in large queues at the cash desks. Why do it if shopping can be done from the comfort of home? Another good thing about a website is that it gives you a chance to tell your story, describe your services to your clients. That makes you more credible, especially if your customers can leave a review of your products and services.
As you can see, you can make the most of your business by online brand positioning. Depending on your needs and budget there is a variety of options to choose from. You can use a free site builder option with customizable templates or go for a PHP developer outsource company that will create a website or an application for you.
Things to Consider when Developing Your Web-site
There is a variety of open-source website builders like WordPress, WIX, Joomla with ready-made web templates and nice graphic design that let you build a website with little or no IT knowledge. However, you should consider all the pros and cons of web builders. The advantages of open-sourced software are affordability, an attractive layout and it is relatively easy to use. On the other hand, it is rather restricting and allows you to make use of the designs that have been ready-made.This means you only have a number of limited options. Besides, such software is more susceptible to hacker attacks, and makes your site less searchable on google and other search engines because of its template nature. In case you start from a website constructor and with time would like to upgrade it or add more sophisticated options, most likely you would have to order a team of specialists who would need to make a website from scratch.
By hiring a professional team of developers you do not have to worry about whether your site will work or not if you add extra features, think which design and templates to choose and what to do when the old design becomes redundant, etc. Yes, you would have to pay more but your site will be developed in a professional manner.Most likely you will get a CMS that will be tailored to your business needs and not a standard CMS offered by site builders. You will also have your own hosting account and do not have to think of transferring your site from one server to another which is very likely in case with website builders. Advanced features like image sliders, professional image gallery and fancy navigation can only be created by professionals and open-source options do not give you such sophisticated options.
Apart from choosing between hiring a web developer or using a web builder, think if you need a mobile version of your site and an application which will help you manage your workers or provide additional benefit to your business.