The voice-over business gets a whole new twist with the advancement in technology. Voice-over business, these days, is no longer limited to only television and radio broadcasting. It is now an integral part of marketing employed by many corporations.
So, how has technology helped in transforming the voice-over landscape? Here are 4 ways in which the voice-over business is not what it used to be a few years ago:
1. Freelancing
Burgeoning jobs and the availability of freelancing websites have made freelancing an option for many voice artists. You do not need to be a full-time employee of a corporation to render your services anymore! Talent gets picked up pretty quickly these days. Websites such as Odesk and elance.com frequently list jobs for freelance voice-over artists, around the world. Freelance opportunities connect businesses and a voice artist, in a moment and are an important tool in reshaping the voice-over business landscape.
2. Audio Podcasts
Who knew voice-over would someday make its way in content marketing also? Many companies keep audio podcasts as part of blog posts. The blog posts are read and recorded by a voice-over artist and are available via Soundcloud, iTunes and many other platforms.
This new and revolutionary way of accessing blog posts gives blog the exposure to a wider audience. The audience is easily able to listen to audio blog posts even on-the-go. The audio fanatics and the visual fans are both happy and on board! What more can a company ask for?
As a marketer though, you will need to ensure that the voice-over artists are the best match according to the feel and design of your blog.
3.Audio Infographics
Infographics are a cool and jazzy way of spicing up chunks of information. Although visual infographics are very engaging and attractive, the idea of audio infographics doesn’t seem any less interesting!
Infographics break down large pieces of information into charts and visualization. They are easily read and understood by the audience because they present information in such an easily readable and attractive format!
Infographics are helpful where large, dreary blog posts may not do the trick. Audio infographics are helpful, even more so. By engaging the visual and audio senses of the customer, companies can attract and retain clients more often. The message of the infographics is also more likely to have a greater effect and will stay for a longer time with the audience.
4.Banner Ads
As a small business, you will have to figure out ways of stretching the dollar. Banner ads with audio are a new take on the traditional old two-dimensional ads. It makes the ad richer, more engaging and certainly more memorable for the audience. With less time and space, you can reach out to your customers more effectively, getting your brand in trending news.
The Bottom Line
These days, there is a dire need for advertising and marketing agencies to add professional audio services to their portfolio. Agencies, along with the help of audio professionals have much to offer their clients, considering their clients’ growing marketing needs. Technology has proved to be a good fit for the voice-over business, helping voice-over artists and businesses, alike.
