Yelp: Every Restaurant’s Best Friend for Information Sharing
Yelp is a valuable tool for restaurants to gain new foot traffic and simultaneously build a positive public image. Having a Yelp presence allows potential customers to evaluate your business and whether or not they are interested in visiting. It also allows current customers to post reviews about how delicious your food is, how superior the quality is, and how commendable the service is.
Some restaurant owners may not realize the value of such a resource because it may seem unimportant or unnecessary. However, having a Yelp presence and having positive reviews can do a number of things for your restaurant. To save you time and to provide basic information, we have put together a simple list of reasons why your restaurant can benefit and why this resource is every restaurant’s best friend for information sharing.
Welcome Yelp to Your Operations
Buzztime Business reports a critical way to build a bar or restaurants’ reputation and gain new customers is to market successfully and provide potential visitors with reviews of dedicated customers. The reason to do this is because potential customers may be much more inclined to listen to what others say about your food rather than what is on your Website page. Having positive Yelp reviews could potentially bring lots of new traffic to your restaurant.
Inspire Loyal Folks to Write Reviews
The kind of people you want writing your reviews are those that come to your restaurant frequently and are loyal to the business. Encouraging these kinds of people to write reviews can be tricky to do without bribing or forcing. Because it is such a fine line, consider simply, just asking each customer if they wouldn’t mind writing a review. It is highly frowned upon to exchange free food for a positive review because it is tacky, unprofessional, and against the policies set by Yelp.
Be Professional and Prompt About Responding to Negativity
No matter how hard you try, there is always going to be a disgruntled customer who may not be happy with his food or perhaps the service he received. For negative reviews posted to Yelp in regards to your restaurant, don’t respond defensively or harshly. Rather, be professional and courteous and answer promptly any questions or concerns the individual may have. Handling such circumstances in this way will show other customers that you can remain calm and collected even in difficult situations.
Make Your Yelp Listing Your Own!
Yelp offers restaurants a significant amount of areas that can be optimized to meet specific business needs. Take the time to include photographs, up-to-date contact info, and even a small description of your restaurant to give customers a great idea of who you are and why your restaurant is the best.
Newly Improved Features
The latest feature added by Yelp is one that allows customers to view inspection scores to get an accurate idea of the level of cleanliness and sanitation. These top priority ranking characteristics can provide your customers with just one more reason why your restaurant is superior. With excellent scores and attention to these important aspects, your restaurant can soar above the rest.
With so many incredible benefits resulting from using Yelp, it is no wonder why so many restaurants are utilizing this valuable resource. Using the information we have provided, your restaurant can take full advantage of the resources Yelp has to offer.
