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Turning your website or blog into a career requires getting higher search engine rankings. One of the ways to accomplish this is to write guest posts. You don’t want to write just any guest post. Ideally, they would be in your niche areas and on a credible platform. You are aiming for quality over quantity.

Guest posting is a method of SEO, which stands for search engine optimization. It generates backlinks, which will give you better Google ranking positions. Also, guest posting will lead to getting you more email subscribers and more customers.

Here are some tips to make your guest post as successful as possible.

  • Send Your Readers to a Specific Page

Instead of just links to your homepage, make the link in your beginning biography lead to a page relevant to the guest post. For example, if you are writing an article on ways to save money, you could direct the readers to a recent post on your website about frugal recipes for when money is tight.

  • The Guest Post Should Always Be Relevant

Google will check to see if your website has any similarities to your host. Ideally, posting on blogs in your niche area will enhances your position and ranking in google.

Also, readers tend to skip over posts that have little to do with the blog they read. If you run a fishing niche website, writing a guest post on a mommy blog makes little sense. However, a guest post on a popular outdoor website is the perfect platform to generate new clientele.

  • Write Quality Content

Whether you have one or 10 guest posts, you should write the best post you can. Some bloggers feel they need to write better content for their website, but your guest post is a form of marketing. Failing to give the best quality will produce sub-par results. Never give the owner of the host blog anything but top quality content.

  • Follow the Guidelines

Before you write your guest post, check the guidelines of the website. Most have guidelines and requirements for guest posts. Make sure you follow all of them, so you can establish a good, professional relationship with the owner of the host website. In the future, you may be able to guest post again, so it is best to follow the guidelines and make no issues.

  • Understand the Blog

Do research ahead of time and read a few of the articles already posted. What kind of voice do they use? What audience does the website attract? Most importantly, look at what topics they have yet to cover. You don’t want to suggest a topic they have covered four times over.

  • Heavily Promote

Once your article is posted, you need to treat it as you would your own post. Share the post on social media, email it to your subscribers, tweet it, and more. You want to drive traffic to the guest post. Interact with the readers in the comments and respond to their comments.

  • You aren’t Advertising

While guest posting can drive more traffic to your website, your goal isn’t to create an advertisement. Guest posts are not about your business or your products. You want to provide valuable information to the readers of the website.

However, most guest posts allow space for an author biography. This is the place to mention businesses and information such as that. However, it is fine to mention personal stories and examples to help with a point.

  • Add Internal Links

If you want to make the website owner happy, add some internal links to articles they already have and anchor them to your text. Search for their most popular websites on keywords, so you can easily integrate the links.

Guest posting can go both ways; let other bloggers post on your website as well. Build up the community of bloggers by working together. Also, it keeps the content fresh and gives your readers new insight into the topic area. You will gain new readers by frequently writing guest posts.