The brand identity is a unique essence of the business that sets apart from every other. And the brand identity design is what shapes the company. But what is brand identity? How design matters in brand identity?
Brand, Brand Identity, Branding are the terms which are sometimes interchangeable but are not.
A brand is a thought or perception of a company. Branding includes the marketing practices in forming a peculiar brand that differentiates from everybody.
Brand identity is the set of all brand elements that a company plans to describe a perfect image to the consumer.
The brand identity is what makes a company instantly recognizable to the clients. The audience will unite the brand identity with the service or product, and that identity is what stimulates the relationship between company and customers, strengthens customer loyalty, and defines how customers will perceive the brand.
Here are the top 10 Branding Tips advising on how to create a powerful brand that adds value to the company and eventually generate sales.
- Color
Color is an excellent way of describing a story about what a business is and what personality is about. There are studies that determine certain colors that bring different emotions.
Here are the colors that can help in building the brand identity-
Yellow- A color of light is more about pleasure and happiness. The optimistic vibe to make it a reliable choice in a state tomake affordable, accessible and fun.
Red- A color of excitement and passion. It is an ideal choice if the brand identity would be youthful, exciting, and loud.
Orange- A pale complexion color, it may be used to appear loving and playful. It is less commonly used than red.
Green- An amazingly adaptable color, green is used for every brand. When anyone looks green, they believe two things: nature or money. If the brand is bound to any of these elements, green is exceptionally a great choice.
Blue- A most completely appealing color, it can help in branding that appears more trustworthy and stable, so if anyone is trying to interest a broad demographic, accept them to believe the process, and opt for blue.
Purple- A color of authority, so if allowing for a comfortable feel in branding, this is the best choice.
Pink- A color culturally bound to womanliness, so if a brand is related to the women or girls, pink must be a clear contender for the brand color. It is best to fit for those who look for soft or costly brand identity.
- Show Up
Since being a brand that has a reputation, also must make sure to be approachable online. For having a thriving brand, treat social networks as the customer service outlet. More than 80% of the success is shown up here, so make sure the brand is displayed to the target audience.
For example, the small glass bottles company displays various types of sized glass bottles that fit for different use cases. They display every element regarding the quality and durability.
- Stereotypes as an advantage
Identifying a stereotype don’t have a negative impact. Shaping the business relatable is necessary, and the correct way of doing this is to identify a stereotype, this is what a customer thinks. Once identified as a stereotype then it is easy to identify the opinion that goes with the stereotype.
- Logo
A logo is a foundation of the brand identity. If operating with a designer, then verify with the following:
- Make sure whether it clearly communicating who the company is and what values as a brand?
- Is it visibly appealing- clean, uncluttered, simple and pertains a long way?
- Is it not trendy, classic or outdated of style for 6 months?
- Does it operates along with the industry standard and do so voluntarily?
These make a constant impression on the audience. Make a sense in design partner who remits the logo in various formats- similar to a black/white version with variety of sizes.
- Website
A website for any company is the best representative feature of the brand identity. Particularly if working on an online business or any digital product, the customers will surely check the website before choosing to do trading. A website is a place where a brand identity comes through.
A website with complete company data indulged in can reflect more traffic and create a brand identity.
- Positioning
The way the company is positioned in the market will decide how clients think about the company in relation to the competitors. If it is a quality lead or price lead, this should be examined in the marketing images, copy, and the materials.
- Email design
An email is an excellent way to connect clients and drive more business. But utmost people are found inbox now, so to grow the business through email, start an appropriate design approach to set away from the confusion. Remember about the main idea of an email. For making a personal contact keep it simple, short, and sweet. For educating, format it so should be undoubtedly scannable and readable and add some images to enhance the candidates. Include interesting product images to focus on.
- Typography
Typography is a technique or art for arranging type to ensure a written language readable and appealing when presented. There are a few major types of typography:
Script typography- It follows cursive handwriting. The fonts like Allura or Pacifico can be an excellent way to add a feminine or luxurious feel to the brand.
Display fonts- These are a kind of alliance of their own. Every display font has a functional element, whether it is a unique shape for the shadowing, letters, outlines, or an artistic(freehand) edge. So try bold statement and create a brand identity that people won’t forget.
- Work In Real-Time
It is really important to make a habit of scheduling an important task daily to interact in real time with those who communicate within the brand identity. This is crucial in building a brand when someone asks a question, then the immediate answer is to be given.
- Business cards
For any business development, it is necessary to stick up with business cards. A beautifully designed card offers a chance to strengthen a positive view in the eyes of inherent clients or customers. For a business card design, have it simple by adding the company logo on one side and the important personal details on the other side of the card.
Hopefully, all the above tips help in developing a brand identity that could attract more business and develop engagement with the customers.
