More lead, more conversions, more revenue is the motto of any marketers out there. In the digital era, now it is more leads through your website or landing pages and in turn the rest. This is best achieved by generating more traffic to your business site. With the establishment of social media, there are plenty of new opportunities for traffic generation to your website, and here we will discuss a few major ones’ you can also practice.

Go social

Producing great content is good, but now it isn’t enough to hope that people will find you naturally. You need to take a more proactive approach by going to where people are. The best place you end up in this effort may be social media platforms.

Define a social media content strategy by knowing the nuances of each platform as:

  • Twitter is right for short messaging and tempting links.
  • Google+ may help to show up personalized content for B2B.
  • Facebook may be apt for B2C engagement.
  • Instagram and Pinterest may be ideal for visual (image/short video) promotions.

With effective administration of your social media profiles, it is very much possible to increase traffic to your website.

The mix-up magic

There is no such sure-shot success formula regarding content marketing. For this, you have to produce a variety of content regarding subject, length, and format to make it optimally appealing to various types of readers. On thinking of text content, you can alternate shorter PR blog posts alongside the long-form informative content. On Instagram, you may try not all serious promotional photos, but supplement it with fun images too once in a while to get your followers relaxed on you.

Get irresistible titles

Titles not only mean headlines, but even the description you give to your Instagram image is a vital piece of content. Without making it so compelling and relevant, you will not be able to drag the attention of potential readers. So, you need to master the art of writing headlines or should hire expert writers to do it on your behalf.

Focus on on-page SEO

Don’t dig down your SEO efforts by fully focusing on social media promotions. Optimizing your content is still a worthwhile practice regarding being noticed through search engines. You have to take care of many minute aspects as the search engine algorithms have become more stringent as:

  • Making the most out of the alt text for images.
  • Creation of internal links on content.
  • Providing apt and SEO friendly meta descriptions

On-page SEO doesn’t take ages to work, but the inline effort will help you significantly boost the organic traffic.

Guest blogging

Many out there also think the value of guest blogging is no more there. In fact, guest blogging is not dead. Securing a spot for expert blogging on a reputed site will surely help you drag some traffic towards your website and also help you build a brand authenticity based on the relevance of the content. But one thing Gramista expert cautions about is that as the standards of this process have changed overtime rapidly, any spammy tactics may result in severe penalties.

Make use of LinkedIn

Many don’t consider LinkedIn at the first point while thinking of social media lead generation. But, in reading, this social sharing platform has now become a lot more than a job-seeking professional network. Being the most extensive professional network in the world now, it is an ideal platform for your business to catch up with high profile individuals with quality content on a regular basis. Making a mark on LinkedIn can surely boost traffic to your website and also upgrade your profile value in the industry if you win a moderate to the higher following.

Internal link building

This is not a new technique, but many things it is outdated. However, it is still the same, but unlike old time, the strength of a site’s link profile is not determined now by the number of places it got linked to, but the relevance of the links. When publishing content, make sure that you explore all the opportunities for internal linking. This will help largely with SEO as well as making it easier for the reader to navigate through the most relevant content without difficulty.

Apart from the strategies mentioned above, there are even more ways to encourage traffic to your website, but the entire effort will go in vain if you don’t focus on enhancing your website performance. The speed of your site loading, ease of navigation, responsiveness, etc. are crucial when it comes to measuring search engine and user-friendliness. You can bring potential users to your web pages, but if they find your page, not at all professional or attractive or not loading properly, the bounce may be too high which will ultimately end up in lowering your SERP ranking.