You had a great business idea in mind, and you have even launched a new website that you will use to pass the information you need to your audience. This is a great step! You are on the right track in ensuring maximum business success.
However, did you know that you can build a great website, write the most attractive content, but get a few or no visitors? Well, if you do not have the right SEO strategy in mind, then you can stay lest assured that target market would not find your site if it is not discovered or ranked by search engines.
SEO can take some time to give you results, but the initial steps you take after launching your new website will affect how your website will be ranked in different search engines. Of course, one of the best ways to ensure better ranking is by engaging some sites such as https://serpbook.com.
Make sure you get everything right from the time you launch your website. Arm yourself with the right information about SEO, and hire a professional if you cannot do it by yourself. To ensure that your new site is specially made for its target keywords and will attract lots of traffic, outlined below are some steps you need to follow as soon as you launch your website;
- Make sure your site is structured for your target keywords
The reason why most small businesses, website owners, and bloggers fail is that they fail to structure their websites for the target keywords. They will set up a site and start posting information they deem relevant, but they will be taken by shock when they realize that no one is viewing their websites.
To ensure your online empire doesn’t crumble before you even start it, structure each page of your site for related keywords. For example, let’s say you are selling different car models and makes. You will need to divide your site into different categories, and each one of them should have specific keywords.
Doing this will allow you to target specific keywords to a particular page and divide categories into subcategories, which will make it easy for your site to be found when internet users type certain terms in their search engines.
- Ensure you have quality content
Even if you have the most attractive websites of all time, you will not rank on google and other dominant search engines if you do not have quality, valuable, and search-engine friendly site.
For this reason, you will need to ensure that your site has information that your target audiences want to read. To get better ranking results, have detailed pages. This means that instead of having many 500-word articles, write as much as 2000 words for each page. Long, detailed pages typically rank better than pages with light content according to a recent survey. For a fact, writing large content will require a lot of time and resources, but it will undoubtedly pay off at the end of the day.
Before you write any content for your new site, determine the specific needs of your target audience. Do thorough research and answer the following questions;
- What does my target audience want to hear?
- What words do they type to get information on search engines?
- How can I tailor my message to suit their needs?
Once you answer the above questions, use your target keywords in your content, but avoid overusing them because the Google algorithm can easily detect keyword stuffing. This can lead to your site’s suspension.
To avoid this, strategically place your target keywords in the content. Include keywords to H1 and H2 tags, and add H3 and H4 subheadings for long tail keywords.
- Add attractive and highly engaging Meta descriptions
A meta description is information that appears below your site title in search results. Some website owners ignore this essential element, thinking that it will have zero effect on the ranking of their sites. Do not believe this. The truth is that Meta descriptions can impact your click-through rate (CTR). If you write a detailed and engaged one, you will encourage readers to click your site. This will go a long way towards boosting your impressions.
Since you want to have more impressions, avoid using the same Meta descriptions for all pages. Use this vital feature to explain to your target readers what each page is about, and if you do it right, you will be surprised by the amount of traffic you will get once you go live.
If you are using WordPress, plugins such as SEO ultimate, Yoast SEO, and All in One SEO pack will help you add Meta descriptions to your pages easily and conveniently.
- Make use of Google Analytics and include your site in Google Console
When you have set up most elements in your site, install Google analytics. This is a free tool that will help you determine how people find your site, and monitor how they use it.
Google Console is doubtlessly one of the best SEO tools that help discover new SEO opportunities that will help you optimize your site for certain keywords. When you install this free tool the moment you launch your site, data will start streaming in from the beginning; hence giving you an opportunity to develop strategies that will help boost your rankings further.
When you have set up Google analytics, add your site to Google console. This is a tool that will give you all the data you need from search CTR for every keyword, the performance of your website in organic search, the overall keyword impressions, and a lot more.
- Reach out to influencers for link building
After you have configured your site with Google Console and Google Analytics, you can reach out to your friends and reputable influencers to build links that will help promote your site. Make sure that the people you reach out to have sites that are relevant to what you are offering.
Finally, build a strategy that will help you produce ongoing results. Define your goals and objectives, and do what it takes to accomplish them. At the end of the day, your rankings will improve, and you will achieve SEO success, which means you will undoubtedly stay ahead of the competition.
