Every year, as soon as the season of wearing thick clothes and layers is behind us, people wonder how they can lose weight quickly and effectively before the summer inevitably comes. While many people immediately embark on a diet and purchase a gym membership, this is often not enough to lose weight.

For such cases, weight loss offers are the go-to, and the demand for them is growing by the day. Affiliates should be familiar with handling these types of products and take advantage of the experience of more seasoned affiliates. TerraLeads has compiled more detailed information on what you need to know in order to promote weight loss products.

Basics 

Many people are always on the lookout for effective and fast ways to get rid of excess weight. The following are some of the most common options:

  • Beverages. Typically, these are dissolvable powders, effervescent tablets, tea based or caffeinated brews. It is worth mentioning that the latter are in demand in Tier-1 countries.
  • Capsules and tablets. These are developed on the basis of natural ingredients. They perform well in Latin America, Eastern Europe and CIS states.
  • Unconventional formats. It is now fairly common to create drops, gummies, creams and various other forms. Their exclusivity and unusual appearance attracts a great number of consumers.

The weight loss offers cover a wide range of geos. Obesity is a widespread concern in both developing and developed countries.

This product category is advantageous due to the relative ease of selecting and creating content for it. Excess weight is a major problem for many people, with thousands of weight loss stories available on the internet, which often include weight loss journeys and before and after pictures.

It is important to bear in mind that the audience expects to see visual proof of the product’s effectiveness – photos, clips, comparisons. Therefore, it is recommended to attract weight loss traffic through banner adverts or social networks that have a strong visual component. A great solution would be Facebook, Instagram or TikTok.

Additionally, experienced affiliates suggest paying attention to the timing of promotions. Do not shut down your campaigns in the late evening and at night, because this is the time when most people are contemplating health and change for the better, which could potentially motivate them to make a purchase.

Geo and seasonality

When considering countries to target, we can focus on Latin America (Colombia, Chile, Ecuador). This region is ideal for driving as the audience is highly receptive to emotional shopping and clicks will be inexpensive. The increased demand is due to the hot climate, casual clothing, cravings for alcohol, tobacco and high-fat foods.

In terms of seasonality, the demand for weight loss offers remains stable throughout the year but increases towards December, which marks the start of summer in Latin America. Increased demand is often observed after New Year’s Eve and until mid-July, when Latin Americans often decide to lose weight.

The CIS countries are a native region for many arbitrageurs with familiar characteristics. To achieve a reasonable click price and a good volume of online buyers, you can test different countries and bundles. Emphasis should be placed on unique offers with unusual packaging. When it comes to seasonality in the CIS region, people often make a resolution to lose weight after the New Year as a way to start fresh. Demand for weight loss products typically drops slightly from January to March, but then increases steeply with the arrival of warmer weather, as people change their wardrobes for lighter clothes. From August to November, demand drops once again as people purchase more layered clothing.

Audience segmentation for weight loss offers

When it comes to audiences, it is best to realise that weight loss offers will appeal to all ages. However, the message in creatives and advertising should be varied and depend on the age of the targeted audience:

  • The younger audience of 20-30 years old. Losing weight for the sake of appearance and the significant other. This should be taken into account when designing advertising campaigns.
  • Mature audience of 30-45 years old. As a matter of fact, you must uphold a balance between weight loss for the sake of appearance and health. This segment can include postpartum mothers or men who have decided to get back in shape. Offers should emphasise a quick effect and a convenient method of application, such as capsules.
  • The 45+ age group. Those who are already considering shedding extra kilos for the sake of health. Excess weight can lead to a number of health related complications at this age. It is worth emphasising the natural composition and safety of the products.

Creatives and landing pages for weight loss offers

If you have decided to work with weight loss offers, it is imperative that you prepare in advance and learn as much as you can about developing creatives and landing pages. TerraLeads, a nutra advertiser, has provided some useful tips to consider:

  • Visualisation of progress. As mentioned above, people have to see the effect. Before/after photos or clips will be a great solution for targeting. Demonstrating how the offer has helped other users can be a motivating factor for potential buyers to make a purchase. It is particularly important to note, however, that there is a barrier to passing through moderation on ad networks including Facebook and TikTok.
  • Drawn graphics. One of the most native approaches that allows you to pass moderation with virtually no trouble. You can simply hint at the topic of excess weight in advertising campaigns, show a workout programme or visualise the action of the offer.
  • Collages. The single most effective format that can be used for most nutra offers and sources. For this purpose you just need to make a collage of 3-4 pictures with white coats, natural remedies, medical illustrations and a hint at obesity. It is worth creating a headline with a call to action in the text and the universal banner is complete.
  • Short video materials. Video materials in the form of short TikTok clips of real consumers sharing their experiences. These videos can include weight loss stories, recommendations, or integrations with useful content and offers.

A few words to conclude 

Slimming products are always in high demand and appeal to a wide audience. They are a popular choice for affiliates starting out in arbitrage due to their proven performance.

By following the guidelines outlined in this article, you will not have to be concerned that your advertising campaign might fail. Cooperating with the TerraLeads affiliate network ensures that all offers and marketing materials are of high quality and safe, allowing you to receive a decent income.