Only a couple of decades ago the only way to market your business was locally; whether that be through the use of newspapers or leaflets or even just your shop front being your sales pitch. Fast forward thirty years and the internet has given scope to business owners to express their business globally and extend to every corner of the earth. Due to this, some businesses have thrived, and some haven’t moved with the times and have therefore been left behind or failed – today we show you how to optimise your online profiling and ensure that you are getting noticed.
Google received over 3.5 billion searches per day globally, and if you aren’t taking advantage of this then it could be business suicide. Creating aa Google My Business account is the first place to start when it comes to ensuring that you are being recognised by the search engine. Google My Business ensures that it is clear to see your business online with name, contact details, address, opening hours and even a description. It works in the way of even having clickable buttons for calling and going into your website which essentially drives traffic towards you and gets you noticed.
Moreover with Google, the search engine has an algorithm that is able to search content on websites and picks out key words and enables it to pick out businesses that are using quality content compared to other competitors through the use of keywords and therefore drives your website up the rankings. To ensure you are getting noticed by the Google bots and the algorithm, content should be targeted, educational and informative to your potential clientele and ensure you are using key words from your industry. This improves your search engine optimisation and will enable you to get noticed more.
All of this couldn’t have happened without the advances in technology that we have seen in recent years and other industries have benefitted from the rapid growth of tech. Here at Maximum Casinos, they have seen this surge in numbers over the past couple of years due to gamblers now being able to gamble on the go due to the use of the apps on offer. Before tech offered apps, this wasn’t able to happen, and punters had to go to high-street bookies and casinos to get their fix.
The final tip that we would give to business to improve their online presence and profile would be to delve into their social media strategy and ensure that they are using as many of them as possible. Socials such as Facebook and Twitter bring in millions of daily users and if targeted correctly, they can be brought to your website and potential sales through your socials; and best of all, it’s a free marketing tool!
