It is no secret that social media is playing a vital role in the meteoric growth of e-commerce sales. The huge audience bases of most of the popular social media platforms represent a very attractive opportunity for e-commerce sites to expand their reach, build brand awareness and engagement as well as obtain user feedback. While a well-crafted social media campaign has very obvious benefits due to the higher interactivity and substantially lower costs compared to conventional marketing, it can be very easy to make mistakes that dilute its success. Some of the top social media mistakes that can impact on the volume of website traffic and the success of e-commerce:
Launching a Campaign without Adequate Planning
It is very important to plan the social media campaign; otherwise, it can result in utter confusion and stress managing multiple social accounts. It is important to keep in mind that your social media followers are familiar with your brand and they have certain expectations from you regarding the quality of the content that you post, the way you interact and respond to their comments and complaints. It is very easy to take your audience for granted and start acting arbitrarily and post content that is clearly self-centric. To ensure more real Instagram likes and traffic to your site, you need to have a clear-cut plan regarding how you will connect with your audience, project your brand and achieve your conversion objectives.
Not Paying Attention to Feedback
One of the biggest advantages of social media for marketers is the opportunity of getting user feedback on virtually everything that the company puts into the public domain, right from products and services, brands and logos, color schemes, finance options, distribution network, advertising, and more. The point is that even if you do not invite feedback on social media, you are going to get it and it can be a terrible mistake to close your eyes and ignore it. Unattended complaints are visible to everyone and soon you will get the reputation of being a business that does not care about its customers. Irritated and angry customers can vent their dissatisfaction on various other platforms causing you further damage.
Not Focusing on Your Target Audience
Just because social media is used by virtually everyone, it does not mean that you should try marketing to everyone. You have to leave behind the mindset of marketers using conventional mass media such as print and television advertising. You must specifically target users based on demographics, profiles, purchase behavior, etc. to ensure that you are able to drive more refined leads to your website and increase the chances of conversion on your e-commerce platform. When you are confident of your target audience, you are automatically positioned better to post content that is more relevant, useful, and compelling to increase user engagement.
Conclusion
The best way of ensuring success for your e-commerce initiatives is to stay focused on your audience and use the social media to engage your target audience. Planning the campaign properly and paying attention to user feedback is essential.
