In our previous post, The Evolution of Mobile Commerce we talking about how mobile marketing and commerce is a growing industry, but how can you get a slice of the mobile pie? Here are some tips on how to get your mobile strategy up and running.
1. What’s the aim of the game? What is your end goal? Acquire leads, build awareness, or achieving downloads? Centre your mobile strategy on this.
2. If you already have a mobile application, put together a mobile site to support this. If you already have a mobile site, think about what kind of app would encourage leads to convert.
If you are a high street clothes shop think about putting together a catalogue of your product in an app. If you provide a service and require leads to call you back, why not set up a “call me back page” on your mobile site?
3. Write for mobile
Remember that the user is using a mobile. Optimise your content so that users know you are aware that they are on a mobile. Set up separate paid search account campaigns, and look to setting up online advertising dedicated to mobile users.
4. Optimise your site for mobile
If you use google analytics or adwords you already have a useful amount of data about your customers. Utilise this, and use it to target the right demographic. For example, If your customers are students, target students with in your online strategy.
5. Implement a checkout process optimised for mobile
If you are selling goods or services, have a mobile checkout setup. Users are spending more time searching and browsing on mobile devices, and are also more akin to making purchases through their mobile phone. By having a safe, secure checkout processes set up on your mobile site customers are more likely to feel comfortable making a purchase on the site. There are many ways you can accept card payments with the use of mobile’s whether it is swiping a smartphone over a contactless PDQ machine such as those provided here(www.seymourdirect.com) or by using apps like SquareUp.
