Building an efficient and successful business website is always a work in progress.  Recently, technology has forced a shift in the way we access the internet, and your business design should reflect and cater to the shift.

Mobile access to the internet is now more common than that of personal computers or laptops.  Site designers must now tweak their designs to fit and function on a much smaller viewing screen, and optimize their existing designs for mobile access.

From installing a flexible payment gateway, to locking down your domain (and every domain like it), to optimization for SEO and mobile access; a novice designer could get very lost very fast. Here are a few simple ways to further explain the practicality of optimizing for mobile access.

Mobile optimization defined

For a site to be optimized for mobile use, the text of the site should be easily read.  The links on your website should be easy to manage, and users should not have to pinch and swipe to click on something.

A website that is fully optimized for mobile access doesn’t have too much fluff.  When the viewing area of your site is restricted to a much smaller screen, there is no need for much more than the brass tacks.

Define your media quarry

Make yourself familiar with the power of CSS (Cascading Sheet Styles).  CSS has to do with the presentation of an online web page.  There is an excellent tool provided by CSS called “Media Queries.”

Media Queries allow web designers to set their web pages to “automagically” adapt to the size of the screen on the device accessing the site.  To set it all up, you need to have the freedom to access your website’s main CSS file.

Using a platform such as WordPress gives you this option, and it is easy to access.  Check out this reference site for more specific information concerning Media Queries.

Include your business blog too

Never forget to also optimize your business blog.  Your blog is the meat of your online content, and you want mobile users to be able to comfortably navigate, view, and read your posts.

Strip your site of unnecessary elements

To further optimize your business website, you need to strip it down of all the normal bells and whistles.  All of the pretty things you added to the design to make it look great on a personal computer screen need to be hidden for mobile optimization.

The screen of a mobile device is much smaller, and there simply isn’t any room for bells and whistles.  A mobile optimized site gets straight to the point.

Check the readability of your content

After you have implemented all of the mobile optimization changes, go to your website, and make sure everything is readable.  Make sure your text isn’t super small or oversized.  If so, do the necessary adjustments.