Optimising your traffic is a process that can require a vast amount of planning and ongoing maintenance, particularly when it comes to targeting keywords. However, it is not impossible. In this article, we will be showcasing to you three of the ways that you can fully optimise your customer traffic each time.
Start With The Website First
When looking to optimise your customer traffic, you should first consider the current state of your website. Not only will this greatly impact the conversion rate of the website traffic you are experiencing, but it will also allow customers to find exactly what they need from you when clicking on your website, thus helping to guide them further down the conversion funnel. By either hiring an expert in house or enlisting the help of a service that specialises in online CRO and SEO campaigns to help you fully optimise and cater to your target audiences.
Though this will take time to develop a fully functioning website that has been optimised for specific keywords is more likely to reach specific target audiences based off of key search terms as well as the links implemented onto social media profiles. This is ideal for not only optimising the site traffic that you have but also aiding in the sales of products and services as a result.
Make The Most Of Social Media
Another way that you can optimise your customer traffic that comes through too your website is taking advantage of the right social media platforms. Though there are several social media platforms out there, it is important to note that they all cater to several different target audiences. With LinkedIn catering more towards businessmen and women, the posts you would find on here would be tailored towards B2B services. Alternatively, social media platforms such as Facebook, Instagram and Snapchat are tailored more towards the customer. Despite them being customer orientated, they each have their own age range. As a result, research and A/B testing will need to be conducted to ensure that you using the right social media for your target audience.
Optimise New And Existing Content
The final way that you can improve you’re the site coming to your site is to improve existing content on your website as well as the new content that you are creating. With voice search becoming more popular, the content that you are creating will need to be optimised for not only long-term keywords, but will also need to cater to a much more conversational tone. Though this can differ depending on the target audience you are looking to target, this will ensure that your content is as optimised as possible for the best possible result.
Irrespective of whether you are a small business looking to expand or a larger company looking to optimise your online presence, we are sure that each of these steps will help you to reach your smart goals. Which of these will you be trying out first?
