In today’s digital world, marketing with the aid of signs and billboards is often seen as somewhat backward and inefficient. This is a misconception though. A report published in Out of Home Advertising Association of America, shows that the Out of Home (OOH) industry’s compound growth rate is set to increase at 4.6% and will drive a total of $45.37 billion in 2019 as a result.

The apparent consistency of out of home advertising proves only that printed marketing is still thriving, despite the sky-high popularity of digital marketing and this will continue to be a capable vehicle to advertise.

 

Sign & Billboard Advertising

Hoarding, that is signs and billboards, are categorised as outdoor advertising infrastructure. Typically, they range from small to large structures and can be seen alongside busy roads and areas with high traffic volume. It usually shows attention-grabbing taglines with particular visuals representing a product or a business.

 

Different Types of Posters & Billboards

There are numerous kinds of posters and billboards available today. From traditional to contemporary visuals, entrepreneurs can opt for what structure is suitable for a specific ad. That said, the following are a few types of out of home infrastructure.

  •    Banner – This type of structure can be installed both internally or externally; meaning entrepreneurs can choose to put it up wherever they want as long as it is permissible. They are affordable and great for temporary ads such as limited promotional sales as well.
  •    Vehicle Wrap – For those who use or have a fleet of vehicles, a vehicle wrap is a creative and effective way to advertise. It is excellent for startups who want to improve their brand visibility since it can reach a much larger audience compared to immobile billboards.
  •    Painted Boards – Also known as painted bulletins, this one lasts for only a month or two. Even though it is covered with weather-resistant paint, painted boards typically lose its appeal eventually.

 

Why Is It Valuable for Your Business?

Visibility is a critical part of a successful and thriving business. And in today’s overwhelming sea of startups and established companies, getting your brand’s message across your target market is quite intimidating. Fortunately, sign and billboard ads have clever and better ways to do that.

In this section, you will learn the key reasons why out of home advertising is valuable for your business.

 

1. Cost Effective

It is, perhaps, the top benefit entrepreneurs will earn from opting outdoor advertising. Setting up a billboard typically ranges from $1, 000 to $3, 000 per month. For some, especially startups, this amount is a bit costly merely to boost one’s brand visibility.

However, if you take a closer look and analyse the gap between advertorials and billboard ads, you will see that paying thousands monthly is much more affordable as well as a wise move. It is because the price of a one-day full-page advertorial and the cost of a monthly billboard ad is almost the same. But the most crucial point to consider is that the coverage of newspaper advertisement is limited while a billboard ad is not.

As such, although you will have to spend a sizeable amount of money, choosing outdoor advertising is wise since it has more extensive coverage.

 

2. Attention Grabbing

Compared to advertorials and TV advertisements, massive billboards and storefront signs are much more noticeable. It is because our minds are inclined naturally to billboards’ elements such as the size, colors, movement, and three-dimensional parts (especially if it is digital). Apart from that, the combination of a short yet attention-grabbing catchphrase and a bold design adds to the overall attractiveness of these structures.

Moreover, humans’ span attention lasts only for 7 to 8 seconds. And ads that take 10 to 30 seconds, like TV ads, are often ignored. As such, to ensure that your target market will pay attention to what your business is about, it is best to utilise a poster or a billboard.

 

3. Coverage

As what was mentioned, banners and signs are able to reach a broader coverage compared to other media. It is because these types of structures are often located in areas with high traffic volume as well as busy roads. The set up can last for up to three to six months too. With that, people will often get a glimpse of it every day which makes the retention rate higher. Hence, these structures can reach a broader market for a more extended period.

 

4. Brand Awareness

If you are looking to improve your brand visibility, outdoor advertising is an excellent way to start it.  It is true that there are various media which you can use as a means to get your brand’s message across your target customers. However, as what was mentioned above, posters and massive billboards have natural appeal to the human brain.

Say, if you want to have your target audience remember what your business is like, signs and billboards with short taglines but with an eye-pleasing design will grab their attention. And because they can last for up to three to six months, folks will most likely to remember your business since they are exposed to it every day.

 

Conclusion

Despite the continuous growth of digital marketing, traditional outdoor advertising is still thriving and as efficient as it was before. It provides valuable assets that compel potential customers to pay attention to what it tells. Structures like posters, signs, banners, LED or traditional billboards are more likely to snatch people’s attention as well.

Apart from that, the brain is inclined naturally to its qualities. Thus, whatever the product or business is if you use out of home ads and set it up in a good location, you could elevate your brand’s visibility successfully.