How early do you think it is to study the digital marketing trends of 2016 and prioritize goals in accordance? Let us tell you that it’s the right time to do so! With just a couple of months to hit 2016, this, perhaps, is the most opportune moment to start researching on the top digital marketing trends of that year. Not many are doing it right now. There is still sometime before marketers of rival companies initiate their research on the upcoming digital trends. So, make sure you’re stepping up your preparedness in accordance. Here’s a rundown of the top digital marketing trends that are going to rule the roost in 2016.

Data sharing via feeds needs to be more organized

Your feeds are one of the most important data sharing tools. They control your ad messaging, targeting and bidding endeavors. Significant portions of campaigns can be maneuvered simply by the virtue of changing the content of the feeds. Their importance will continue to occupy such an important position in the realm of digital marketing. You have to ensure that your ecommerce platform is capable of producing whatever feed you’re inputting. Make sure you’re keeping these factors in view:

  • It is absolutely essential on your part to use a good intermediary to optimize your data feeds for Google ads and keywords
  • You should be able to host your feed on a secure http server and upload it on the ftp of the platform itself after which it can be sent to the proper e-mail address as well.
  • You should be able to make changes without really requiring the help of a developer. If you’re stuck with a system which doesn’t allow you to introduce changes without developers then you aren’t exactly ready for 2016. Requirements change very frequently. Expect them to change at a faster pace the next year!

Content marketing would secure further traction

Businesses relying on active blogs generate around 65% more leads than the ones who don’t. So, the need for creating relevant, unique and valuable content will continue to have similar prominence.

Video Marketing

The videos will definitely experience a surge in viewership. Videos have emerged as one of the most favorite contents of readers out there. In fact, it has been proven in the years 2014 and 2015 that videos are the best ways to show how a product works. The shift from the text-only content strategies to videos has been quite evident in recent times. In order to bolster your own digital marketing strategies you can bank on the creation of “how to” videos for your brand.

Conclusion

Needless to say, roping in qualified digital marketing professionals would only help you understand the upcoming digital trends better and implementing strategies in accordance as well. Professionals at Skyfall Blue would be able to help you in this regard. Do conduct a background search of this company in order to find out more about their credentials as one of the most trusted digital marketers out there.