As an SEO company who wants to help your small business grow, we stay on top of the latest trends to ensure that you receive the best benefit. Here are four topics that will be shaping SEO services for 2019.
Maximizing Mobile
According to a report by Hitwise, about 60 percent of all searches are now done on mobile devices with some areas, such as food and beverage, approaching 72 percent. Users bring their phones with them everywhere and can access the devices easily for a quick search. This makes it critical that your site have a mobile component. It isn’t enough that your desktop website be accessible for a smartphone. Your content must be tailored to work with smaller screens and smartphone processors. We can then optimize your mobile site to attract more mobile users with keywords that they are more likely to use.
Say What You Need
The only way to search on voice-enabled devices like the Amazon Echo or Google Home is to use your voice. Searches on a smartphone are often easier when spoken to Siri on iPhones and Google Assistant on Android devices. This convenience will push about 50 percent of all searches to voice by 2020 with at least 30 percent done on devices that don’t have a screen. Because spoken searches tend to be longer than their keyboard counterparts, your SEO must focus on keywords that range from seven to nine words. The growing popularity of voice-enabled devices is training users to simply shout their wants, such as “Where’s the nearest restaurant” or “what’s the weather” and expect quick local-based results.
Content Reigns
While keywords have not lost their importance, content is what drives your site’s rankings to the top. In 2018 particularly, Google updated its search algorithms to evaluate the depth, breadth, and quality of what a website has to offer. Those sites that regularly provided exceptional content jumped to great heights in the rankings compared to sites that were just creating content to stay in the game. Your content must solve the problems of your visitors, connect with them, and motivate them. Your website is just the first step. You also need to build a great reputation and foster connections through social media.
UEO
User Experience Optimization, or UEO, should replace SEO in all search engine discussions because we optimize to improve the user experience and not to please search engines. The more technical term is OnPage optimization, which tweaks the page itself to make it more desirable to your visitors. Mobile optimization, which we already discussed, forms one technique. Another is fast loading speed: the more quickly your page appears with all its content then the faster that users can get what they’re searching for. Yet a third is faultlessness. Users are becoming more savvy and demanding. They will not stick around for pages that are not technically perfect.
Are you ready to take your site into next year? Then contact a professional SEO agency to find out what a digital marketing strategy can do for you.
