Digitization? Wrong! Still, surprisingly, many small businesses have no or only a rudimentary website. Then you should be active – and secure these benefits.
There are enough reasons why a company needs a website. Nevertheless, a remarkable percentage of small businesses are still not represented with a corporate homepage on the Internet.
According to a research report, more than half of the entrepreneurs without a network presence thinks that they do not need their own online presence. The rest of respondents argue that their network abstinence is lacking in expertise to create and maintain a corporate website. At the same time, it is too expensive for them to entrust a professional with this task.
Another figure shows that it pays off: 93 percent of the interviewed entrepreneurs with their own website are satisfied with their digital presence. At the same time, however, they also see room for improvement: they claim that they have problems attracting customers and opening up new sales channels for their company. In addition, many of them receive requests via the website that do not match their company’s achievements.
But what speaks for investing on a good website?
Reason 1: A website alerts customers to your business
If you want to buy something or are looking for a service provider, you often search the internet today. Companies whose home pages are displayed on Google, so have better cards to attract customers. And if you do not have a professional website, you may lose customers to the competition.
In addition, satisfied customers can simply send friends and acquaintances a link to the company’s homepage, if they want to recommend the company.
Reason 2: Via a website, your company is always available
Advertising campaigns only make the information and messages of a company available to the general public at short notice. Unlike a website: once created, it is always available. For example, customers can find out around the clock, when a store is open, what it offers, or how it can best be achieved.
Also, feedback and questions customers can get rid of at any time. Because, unlike by telephone, a company is always reachable by e-mail.
Reason 3: A web page has room for comprehensive information
From company history and services to references and images: companies have a lot to talk about. For advertisements, radio spots or posters, however, space is limited. On a website, however, companies can provide all the information they care about.
Especially in the case of products or services in need of explanation, this offers the opportunity to present all advantages of the offer in detail. Although this works in thick glossy brochures or catalogs – but they are quickly outdated (see 5) and thus much more expensive.
Reason 4: Having a good website makes your business look modern
For many customers, a company’s website is the first point of contact with a company. If you want to leave a good first impression, you should have a well-maintained and up-to-date online presence. If a company has no or a completely outdated website, it can scare off the customer.
Reason 5: You can easily communicate news with a web page
In business, nothing stays as long as it is. Whether new offers, changed contact persons or extended opening hours: Via the company’s own website you can inform customers about such innovations. If the site is created using a content management system such as WordPress, Joomla or Contao, entrepreneurs can even make simple text changes themselves. This saves the costs of a service provider.
Reason 6: A website can be used as an additional sales channel
Anyone who integrates an online shop into their website creates a completely new sales channel for their products. This, for example, gives local traders the opportunity to expand their catchment area: they can also reach customers outside the region via the internet – or even worldwide.
If you thought this way, you now have enough reasons to understand the importance of investing in your company page, right? Find a digital marketing agency specializing in websites creation and have a team of qualified professionals to assist you in the proper development of your online strategy. For example, through an in-depth analysis, we found that ottofeller web development has been consistently proving their authority within the industry.
Conclusion
It is possible that, between the expenses of the creation of your company and other investments of the process, you are somewhat short of money, and even that you have debts. However, there is not much you should invest in paying a domain for your website and design it.
If you want to get a fresh start again with your business, then invest in creating a good website with an agency that has artistic skills, ideas for thought and proven strategies that push entrepreneurs and the self-employed forward.
