Let’s face it, there’s a whole new world of advertising opportunities to choose from when targeting modern consumers. Per recent studies, corporations spent an estimated $206 billion on advertising campaigns in 2017. It seems that there are always new technologies out there to try, particularly for digital advertising.

Two of the latest are Snapchat and Twitch. Snapchat’s technology offers fun filters for users that can come branded with a company’s logo. Taco Bell, for example, sponsored a Cinco de Mayo Snapchat Lens that turned user faces into tacos. The technology is just starting to get legs but has a lot of potential.

Twitch offers advertisers the ability to activate influencers to use their product in a natural way during live game streaming. Jack Links beef jerky activated three Twitch influencers — IIJeriichoII (787,000 followers), Ellohime (358,000 followers) and GassyMexican (602,000 followers) — to broadcast six two-hour gaming marathons. During each of the broadcasts the influencers took “hangry breaks” and had live conversations about their biggest gaming meltdowns.

Completely unique and on-brand advertising

One of the reasons millions of users flock to Snapchat every day is its completely unique and hilarious facial-distorting video filters. With the push of a button, users are able to transform their face into a potato, a dancing bunny rabbit or even a no-nose monster – complete with voice-altering technology. What does this mean for your business? With Snapchat’s advertising lenses, corporations are able to get in on the game. Taco Bell, for example, was one of the first companies to invest in the technology in 2015 with their Cinco de Mayo campaign. By transforming user’s faces into giant tacos, their personalized filter was viewed over 224 million times – the top campaign in the application’s history –bringing in astronomical profit for their business while entertaining their targeted audience.

Twitch offers big brands the ability to cross over between different gaming disciplines to attract new customers. 888Poker.com recently partnered with FlowEsports to bring live poker streaming to the over 1.7M monthly Hearthstone viewers on Twitch each month. The FlowEsports team is made up of professional Hearthstone players that also moonlight as professional poker players. Daniel Märkisch and Johannes Steindl recently showed how their Hearthstone chops translates to the poker table at the World Series of Poker event in the Czech Republic. Märkisch made it to the main event finishing in 20th place out of 813 players.

Targeted age groups

While the average age for Snapchat users continues to evolve over time, of the total number of users seventy-one percent are under the age of thirty-four. Therefore, companies that target consumers over the age of 35 may not gain success with a Snapchat-driven campaign simply because their audience participates less in its services.

A recent Star Wars campaign aimed to bridge the gap from Snapchat’s younger demographic to the elder. Star Wars promoted their Sphero toy during the holiday season by activating Snapchat influencer, Shaun McBride, who gets 2 million Snapchat views every day. According to the Wall Street Journal, the toy sold out in a matter of hours and their campaign got 10 million views.

Unrivaled consumer volume

Corporations like Snapchat, reach millions of users every day by offering stimulating and engaging content directly on their easy-to-use mobile app. Founded in 2011 by Stanford University students Evan Spiegel, Reggie Brown and Bobby Murphy, the digital-giant has since made a name for itself in the world of mobile-video content distribution. Snapchat has gained much of its success due to their innovative methods to market to today’s youth. Here are just a few jaw-dropping statistics to wet your whistle:

  • Snapchat has over 100 million daily active users
  • 8,796 photos are shared on Snapchat every second
  • Snapchat users collectively watch 6 billion videos a day
  • From May 2016 to May 2017 Snapchat’s daily video view/send rate grew 400% [from 2 billion to 10 billion]

So whether consumers are filming themselves dancing and singing at a party or learning the three possible outcomes to the game at the casino of their choosing, they’re doing so at astounding rates – ones with which a significant profit can be turned.

The goal of any advertising campaign in today’s economy is creating content that is engaging, informative and, most importantly, memorable. By integrating Snapchat’s exhilarating advertising lenses into your corporation’s budget you’re investing in a proven powerhouse that is sure to have the competition shaking in their boots. What are you stalling for?  Your audience is waiting.