A bespoke business website is your digital shopfront. It’s often the first contact with a potential new customer and usually leaves a lasting impression.
With more than 3.5 million daily searches on Google alone, it’s vital to showcase your service offering as best you can in the initial encounter. This article explores the essentials to add when you’re building your new website.
Go Customized
Every business has something unique to offer. Because of each one’s individual features, attributes, and qualities, the experts at Brain Box recommend customized website development solutions from the start.
It offers you a personalized online presence tailor-made to your brand and service. It’s also far more flexible than some of the template-driven turnkey options in the market.
Your customized website can be adjusted to suit your changing needs, like adding e-commerce. It’s also possible to do this on a budget and turn on sections as you become more profitable. A solid foundation and versatile option will grow and evolve with your business.
User Experience and Interface
Equally important to your stand-out online presence is the user experience and interface referred to as UX and UI. Once you’ve drawn users in, you need to map out their journey around your website.
Think of the flow and how they’ll move from one section to the next. Opt for easy navigation with short two to three-word menu descriptions. Make your call to action prompts pop and accessible for the best conversion results.
Test how fast your site is loading, and don’t forget about mobile users. They account for almost half of the internet traffic in the USA.
Think for a moment how you interact with a website when using your smartphone or a tablet. Then create a practical and functional experience for those using a handheld device.
Content Remains King
Now that you’ve mapped it out, you need to add value with quality content. Tell your brand’s story and show what you do. Highlight the solutions you offer or a stumbling block you can remove.
It’s always good to bring a bit of history in and explain why you started the business or what led you to create it in the first place. Add a voice of authority with client reviews or accolades to endorse you.
Your website should be the hub where everything about your company is available. If you have a social media presence, be sure to link to these platforms with clickable buttons. This will amplify your content when it’s shared and establish lasting and engaging connections.
Key Takeaways
A customized website is a pivotal element to showcase your services in the digital domain. It’s more flexible than template-driven versions and offers the option to own a practical and functional representation of your unique offerings online.
Consider the user and their interaction and lead them to where you want them to go within your online space. Keep it easy to use with quality content that adds real value, and you’re all set to convert visitors into engaged customers.
