In the world of today, your website will make up a big chunk of your efforts in terms of digital marketing. It’s your platform, after all, and it can become a truly amazing tool to help you gain a wider reach and improve your business’ reputation and image. But designing a website doesn’t just mean focusing on the obvious, such as great content and images, effective interaction, the right fonts and colours, and so on – it also means making sure that your visitors’ experience on your site is top-notch. Your website plays a big role as your business’ salesperson, and it’s up to you to make sure that it reaches its potential, starting with your users’ experience. So how can you easily and effectively improve your website visitors’ experience? Here’s your all-important guide.
Don’t be afraid of white space
Website owners seem to be afraid of white space, and there is an impression that white space is ‘real estate space’ that isn’t fully utilised and should instead be packed with information about a business or company. But any good website designer and developer, such as those from Expre Digital Ltd, will tell you that white space is integral to good advertising and site design. With white space, your website’s content can become more noticeable and legible, and it also allows your users to concentrate on the elements that surround a particular text.
With white space, your site can also have a fresher, more open, and more modern feel, and if you have branding that goes along with this, then all the better. Of course, too much white space isn’t good, so you need to find the proper balance in terms of important information above the fold and what you will place below the fold.
Create appealing calls to action (CTAs)
Most users will already be used to following various visual clues and cues so they will know which site content to pay attention to – more importantly, which content is essential to them. This is where the proper calls to action come in. Your CTAs should be clear and easily recognisable, making use of action words that allow your users to more conveniently navigate through your website and get precisely what they need and want.
If you are coming up with buttons for your site, consider the colour – and its psychology. We already know that various colours will evoke various feelings and moods, and they will impart varying messages as well. That said, consider the message you would like to impart, whether it’s intelligence, experience, trust, reliability, and so on, and select your colours carefully. Your CTA words will also make an impact, so make sure to use an action word or verb that will encourage and excite users to act. Your chosen words should be bold, action-oriented, and time-sensitive.
Separate vital information using bullet points
Bullet points are another highly useful element to add to your site that will make it easier for your users to get the information they need – including your business’ benefits to them, how you can solve their issue or problem, and your product or service’s primary features. With bullet points, your proposition will become more appealing. And you don’t want to limit yourself to the usual circle, either – you can make use of various icons and get truly creative with your bullet points. Good luck!
