Did you know that repeat buyers bring twice as much revenue as new customers? Yes, they do! They are also more likely to recommend you to others, which means they can increase your profitability by bringing in more shoppers! In fact, according to Harvard Business Review, a 5% increase in customer retention can lead to a 95% increase in revenue. So, really, employing the best SEO company and customer retention are the keys to growing your business. If you haven’t been paying much attention to your existing customers, now is the best time to make it up to them. How? Through web push notifications.
Web push notifications is a powerful marketing tool that allows you to send your customers helpful messages or updates. It will not only make your customers feel special, but it will also make them come back to your site again and again! Here’s how you can use web push notifications to increase your customer retention and drive more sales.
Increase Retention with Push Notifications
Send Notification for a New Product Arrival
You can use web push notifications to tell your customers about a new product arrival or the latest product updates. It’s a great way to get them excited, especially those who are invested in your brand. The best part about web push notification is that it’s easier to get a subscription! All your customers need to do is receive the opt-in prompt and allow it to send alerts. So simple and easy. It’s a great way to motivate all the visitors to your online store to subscribe, maximizing your site’s traffic!
Schedule Flash Sales and Notify Your Customers About it Regularly
Who doesn’t love flash sales or any sales promotion in general? Everybody is always on the lookout for better deals on the things they like. Send your customers a quick push notification and let them know their most coveted products are on sale. Web push notifications can reach your customers even when they’re not on your site. The alerts are also highly visible and sent in real-time, making them 3x more effective than email. It’s a great avenue to tell your customers about promos. Without a doubt, they’ll visit your online store right away! They’ll also feel more valued seeing that they’re the first ones to know about it.
Use it to Advertise Popular Products
A targeted web push notification can boost conversions. You can take advantage of this by segmenting your customers based on their purchase history. Use web push notifications for advertising a specific product to each group. Doing this will allow you to reach out to your customers effectively.
Use it to Recommend Products
It would help if you kept tabs on your customers’ purchase preferences. Having this data will allow you to understand your customers’ behavior and identify their likes and dislikes. You can use this data to make product recommendations. It could be products that match their interest or something that complements their last purchase. This way, you can keep your customers engaged.
Use it to Send Restock Alerts
If you have a product that sells like pancakes, you can use web push notifications to alert your customers that they’re back in stock. Imagine the level of excitement your customers will feel! They’ll rush to your online store and make a purchase right away.
Web push notifications are guaranteed to be more effective than email marketing because your customers will be able to see them right away. Most emails get scanned through, and sometimes customers give out fake emails or make a separate one for shopping! Through push notifications, your customers will never miss a message from you!
Use it to Share Product Hacks
Aside from product updates and price reductions, you can also use web push notifications to share product hacks. It’s a great way to help your customers make the most out of the products they purchased or will purchase from you! It also adds more value to your customers, and it makes them feel that you care about their post-sales experience.
Take the time to make product hacks or how-to videos, or infographics and let your customers know about them!
Use it to Reward Loyal Customers
One way of building customer retention is to develop a relationship with your customers, especially those who’ve made many purchases from your store. Come up with different ways to reward your repeat buyers and let them know about it through push notifications. It could be a thank you note, an exclusive promo code, or free products. Whatever it is, knowing that you’ve come up with something exclusive to thank them will not only make them feel special, but it will also keep them close to your brand.
Use it to Highlight Reviews, Ratings, and Testimonials
86% of people hesitate to buy from businesses that have negative reviews. But customers tend to spend 31% more on stores with great reviews. That’s because trust sells. If you want your customers to spend more on your store, you need to gain their trust. You can do this by highlighting excellent reviews and ratings and letting your customers know about it through push notifications. Just make sure you don’t bombard your customers with push notifications because it can get annoying. Ensure that the notifications look pleasant to the eyes and contain words that provoke interest in your customers. Your goal should be to provide your customers with something valuable.
Aside from this, there are also various ways to build trust among your customers. The best Miami SEO company can help you with this!